Google is once again under legal scrutiny, facing fresh allegations of monopolistic practices in the digital advertising space. This marks the second major legal challenge the tech giant has encountered within just four months.
The lawsuit, filed in a federal court, accuses Google of abusing its dominance over the online advertising ecosystem. According to the court documents, Google allegedly manipulated key parts of the ad tech stack—tools and services that help advertisers and publishers buy and sell digital ad space—allowing it to suppress competition and unfairly boost its own profits.
Regulators argue that Google’s control over both the buy-side (advertisers) and sell-side (publishers) of the advertising market has created an unfair advantage, leaving smaller competitors struggling to gain a foothold.
This legal action adds to the growing global scrutiny of Big Tech companies and their control over digital markets. Experts believe the outcome of this case could have a significant impact on the future of online advertising and antitrust regulation in the tech industry.
Google has responded to the allegations, stating that its advertising tools benefit businesses of all sizes and that it will “vigorously defend” itself against the claims.
This is a developing story. Stay tuned for updates as the case progresses.